Neither newspaper Web site farms out production to a third-party company. This helps brand the site with the paper and provides style and content consistency.
For example, the same bylines appear on stories in print and online, helping readers and viewers know who’s going to provide them with crime, education or political news.
The downside of this dual platform is that Web site standards tend to be more lack than those for print. Photo galleries of such things as cheerleaders, lifeguards and “porn stars in the mainstream” are common on the homepage of SunSentinel.com, meaning reporters names become branded with this too.
Each site also has a slot for user-generated content, where unique viewers can post their own photos, videos and in some cases stories. Where does that fall under the production question?
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I think our textbook is a little behind when it comes to UGC, as we call it. The rules are still being written. Is it curated/selected/edited? Is it nurtured and encouraged, or did the site just "build it and hope they come." It's a lot of work to cultivate a community, and I don't know of ANY news sites that are doing a good job of it, yet. They tend to think of UGC as free content that requires no work. Wrong.
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