Tuesday, November 4, 2008

What is the content?

The last of our evaluating questions is pretty easy to answer: News.

But to peal back a layer of the onion, so to speak, a large segment of the content tend to be shovel ware—stories shoveled from the newspaper to the news site.

This has changed some with both papers writing for online first. But a viewer who clicks on either site first thing in the morning is liable to see the same story they just read over coffee and cereal.

True if that same viewer were to click on MiamiHerald.com at 8:30 a.m. the site should be updated. Also, if that viewer logged on right before rushing out the door, he or she is liable to see a traffic watch, something not done for print. It would be outdated.

But if he or she took the time to the read the stories, particularly the meaty, enterprise stories, they’d be much the same.

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