OK. We know newspaper circulation is down and Web traffic is booming. But seeing the numbers in black-and-white makes the whole situation just seem all the more real.
For example, Sunday circulation of the New York Times dropped 188,514 readers according to Editor & Publisher (see previous post). The paper’s Web Site, saw 20,068, 000 unique page views in September, E&P said.
Most news Web sites have ginormous numbers of unique page views. Just look at the top five newspaper sites for September:
NYTimes.com -- 20,068,000
washingtonpost.com -- 12,956,000
USATODAY.com -- 11,439,000
LA Times -- 10,022,000
Wall Street Journal Online -- 9,047,000
Something Rick Hirsch said during our class trip to the Miami Herald just jumped off my computer screen and hit me in the face: (And, I’m paraphrasing here.)
We have more people than ever using our product, but they don’t want to pay for it.
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On top of that (they don't want to pay for it), advertisers don't want to pay for the number of people they are reaching. More people see their ads, but the price of the ad is lower than for print. Eventually things will even out, I believe (as advertisers and readers become more informed and their habits stabilize a bit.)
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