Interactivity, in an online-Web-way, means being able to seamlessly combine multiple media elements. So a quick glance at the homepage of SunSentinel.com is a textbook example of interactivity. There’s text, video, links and photos.
Most news sites, save radio stations such as NPR.org, seem not to have audio files by themselves online, but the Miami Herald has an audio/podcast tab in it’s multimedia section on the homepage.
Wonder why more sites don’t do this? Maybe it has to do with how accustomed viewers have become to looking at things. For many, listening to the radio—which is akin to standalone audio files—has become something done on the commute to and from work. And news radio, as we learned during our visit to the Miami Herald at the beginning of the semester, is targeted toward a very specific audience.
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