Monday, November 3, 2008

Newpaper Circulation: 25 years later; 200,000 readers lighter.

A quick comparison of the nation’s top 25 newspapers in 1998 and 2008 tells of an industry trying to right itself in the midst of a down turn. The top four papers are the same, but each has lost about 200,000 readers.

In fact, just about all of the papers have lost thousands of readers. Some of lost a bit of their cachet thanks to layoffs and buyouts that gutted mastheads.

If you keep up with industry
news, the D.C. bureau of a top-tiered paper is getting decimated. Translation: About eight staffers will be laid-off.

Sigh.

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