Saturday, December 6, 2008

value added service

Have you ever glanced at the very bottom of news Web site? I mean the way bottom.

There's usually a list of other sites to click of other services, kind of like classified ads. Want to find an job? Click on careerbuilder.com. Lease up and need to find a new apartment? Head to apartment.com.

Newspapers sell their services to these ads sites to promote their services. There actually might be some database maintenance and building, information sharing and lots of other stuff involved in the name of paying for the news.

What's interesting is that the even in Web advertising for the news people are getting more for less.

1 comment:

Suzanne Levinson said...

My goal for everyone was to finish stronger than they began... and I think you did. (Though you were ahead of the game from the start...) Thanks for sharing your experiences and insights with the rest of the class.