Friday, December 5, 2008

Interactivity Production

Creating the interactive pieces of a multimedia story takes time and skill. Look at credits on most of the videos attached with stories and the bylines don’t match. One person writes the story, another take the pictures and often shoots the video.

In rare instances, a reporter writes the story and shoots the video.

But in a deadline driven industry that’s cutting back on staff while increasing emphasis on its Web product, I must ask: Just who is supposed to produce the content for these sites? And, let’s not even mention the programming and design aspects of creating a news sites—Flash, Java, advanced HTML, file compression, etc.

It’s just too much for a few people.

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