Saturday, December 6, 2008

Are you reading this?

According to Web site gurus, users don't read stories online. They scan them.

Stories written specifically for news sites tend to be shorter, and not just the story length. The sentneces are shorter. The words have fewer characters. This is most noticable when there's breaking news.

I'd write more, but you're probably getting to the scan max--about four paragraphs. That's the length of most online breaking news stories.

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