According to CNN.com, Web ads are doing a heck of a lot better in this economy than traditional marketing means.
The article said the Web ads are a cheaper, more accountable way to reach the masses, which makes sense considering traditional ads cost more and consumers are more likely to log-on to the Web for quote “free” news.
Predicting that there could be a permanent shift to online ads when the world’s financial mess passes, the article online ads provide a targeted way for companies to track the return on their investment. Think: page view tracking software.
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