Monday, October 20, 2008

NPR.org

So NPR (National Public Radio, for those that don't know) has jumped on the multimedia bandwagon like just about every other news organization on the planet.

Click through the Website and it's apparent that the public radio world is struggling with this question much like newspapers and televisions: How do you use photo, text, audio, video and graphics in a complementary not redundant way?

The written stories are actually just transcripts of the broadcasts, which is a bit of a missed opportunity. Reporters typically come back to the newsroom with more stuff than can fit into their story.

The flip-side to this being: Who has time to, in essence, create two different stories-one for the radio, one written for the Web?

Still, I love the fact that the photo galleries allow you to see what you've heard. It's like the icing on a yummy chocolate cake. They just makes things seem complete.

No comments: